Do Your Customers Actually Want a “Smart” Version of Your Product?

Roughly two years after that decision to make connected technology standard, I can say with confidence that just because you can make something with IoT technology doesn’t mean people will want it. Judging from our customers’ response, the public simply isn’t yet clamoring for connectivity. Many of our customers just don’t use the technology available to them.

Source: Do Your Customers Actually Want a “Smart” Version of Your Product?

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